Brand Identity
品牌指南
Everything you need to use the Oyuneks logo, colors and mark correctly. Prepared for press, partners and streamers.
01 · Logo
徽标
Standard usage and the mark on its own
标准
标准徽标应尽可能以全彩形式使用，并与徽标标志作为一个整体一起使用。
徽标标志
在垂直和水平空间有限的情况下，徽标标志可单独使用，无需徽标文字。
对比
当徽标标志的绿色与背景对比度较弱时，可使用纯白色版本。
02 · Files
徽标文件
Five variants by use case, PNG and SVG
03 · Colors
Color Palette
Click to copy the hex codeOyuneks GreenBrand color · Primary action, accent
Oyuneks PurpleBrand color · Contrast background, secondary action
Off WhiteAccent · Light background, behind the mark
Electric PurpleAccent · Campaigns, attention-grabbing background
Dark GreenFunctional · Success, confirmation
Midnight PurpleFunctional · Dark background
Light GrayFunctional · Disabled, divider
Neutral 900Body background
Neutral 800Card background
Neutral 700Border
Neutral 500Secondary text
04 · Rules
尺寸与间距
Minimum size and clear space24
Minimum height 24px
为确保可读性，徽标高度不得小于 24 像素。
2x
Clear space: twice the text height
为便于更舒适地使用，请在徽标周围保留至少相当于徽标文字高度两倍的空白。切勿将徽标与其他元素合并或重叠。
05 · Mistakes
常见错误
Do not do these
01
Shrinking the logo and placing it out of proportion
The logo never goes below the minimum size; clear space is kept
02
White mark on a green background
The mark disappears on the brand green; use purple or a dark background
03
Squeezed logo with wide margins
The logo area is not left empty with a tiny logo inside
04
Black (single-color) mark
The mark can only be green or white
05
Green mark on a purple background
Use the white (knockout) version on contrast backgrounds
06
Reducing the logotype to a single color
Text and mark keep their own colors
07
Filled (solid) mark
The mark is a line form; it is never filled
08
Purple mark on a green background
Only the white mark is used on the brand green
09
Showing only the mark, faded or too small
The mark may stand alone, but at a legible size
10
Purple mark on purple
The mark becomes invisible within the same color family
11
Standard logo on a gray background
Contrast drops on neutral gray; pick the light or dark version
12
Stacking the mark and text vertically
The logo is never rearranged; the horizontal composition is fixed
